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In addition to global SEO, targeted countrywide or even worldwide, in recent years the field of regional SEO has developed rather fast and, in the meantime, for many local businesses is significantly more important than the global optimization.
With regional SEO, the rankings are optimized not for generic search terms, but rather for specific geographic suffixes, such as, for example, for the area of Zurich or Bern. It turns out that frequently it is significantly easier to reach the top 10 for such keywords than for the generic versions, and in addition, the people searching for these keywords are often more interesting as potential customers, because they are located in close geographical proximity to your business, and more likely to order something from you.
Of particular importance for Switzerland is, clearly, the Zürich area, with well over 1 million people living in the agglomeration, and up to 2 million people in the canton. Consequently, the number of search queries with the suffix "Zürich" is considerable thought Therefore, SEO for the Zürich area is highly sought-for and add significant component of our work.
In addition to the pure organic Google rankings, there also exist the so-called Google Places results, which are displayed differently depending on the search query and the geographic position of the person searching. Although it is simple to create a new Google Places listing for the own company, it is considerably more difficult to achieve that your listing is displayed close to the top of the search results. We have occupied ourselves with this task for quite some time, and in most cases have been able to achieve significant and long-lasting results, so that we are ready to assist you with your local SEO project at any time.
A further possible direction of regional search engine optimization are numerous local directories and regional sites. On the one hand, these provide more regional visibility and direct traffic, on the other hand there is evidence that links from such sites are considered to be more important by Google in recent years for regional searches. A link building campaign on regional sites is thus an essential component of any search engine optimization campaign directed at the regional market by Swiss company. We have run such campaigns successfully in numerous cases and can move into action cost-effectively and efficiently for you as well.
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