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The off-site optimization typically takes place following the OnSite-SEO and is a continuous process. It includes all kinds of actions which are performed away from your website.
The major element in off-site optimization are the so-called back links. Backlinks are links from different websites pointing at your website. In general, the following rule applies: the more backlinks your website has, the better you will rank in the search engines. However, the details are important. Not only the quantity, but also and especially the quality of the backlinks is decisive:
Creating backlinks should always be viewed as that continuous process, and not a one-time operation. However, this does not exclude fast optimization successes. In about 70 to 80% of our projects, we are able to achieve substantial success already during the first six to eight weeks.
Different to some SEO agencies, we do not believe that during off site optimization any trick and any technique are good game. We strictly adhere to ethical, so-called white hat SEO guidelines. among other things, we use the following techniques for our off site link building: blogger cooperations, press releases, three-way link exchanges, and more.
Off-site optimization is a complex topic and should be approached as individually as your website is. Therefore, we first discuss with every single customer, which methods he would like to employ, and with which intensity. Furthermore, we stay in close contact with our customers during the off site optimization, so that strategy changes and modifications are possible any time.
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