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HIRE SEARCH ENGINE OPTIMIZERS: MEANINGFUL OR NOT? An experienced search engine optimizer can give a web page a stable position among the top 10 search results. However, many companies self-manage SEO, often with modest success. Here we give you an insight into the working methods of Internet agencies and summarize the main arguments that speak for or against the commission of a search engine optimizer. What exactly does a search engine optimizer do? At the heart of an SEO campaign is keyword analysis, which identifies appropriate search terms. A good search engine optimizer selects search terms that have a high monthly search volume and can be easily integrated into the content of the page. As part of competition analysis, it is determined whether there is a realistic chance of a good ranking. Professionals use paid SEO tools that deliver more accurate results than free software (e.g. the Google Keyword Tool). In addition to the selection of topic-related keywords, on-page optimization includes many more tasks. One of the most important is fixing all XHTML errors. Other measures include: • Create a complete Sitemap • Create a robots.txt file • Shortening the loading time • Maintenance of meta descriptions and tags • Check all internal links • Probably the most important task of a search engine optimizer is link building. Only websites that have a large number of high-quality backlinks today have an opportunity for a high ranking. To convince the search engines of the quality of a new page, it is necessary to be careful when setting up the backlinks. In this way, the search engines are prevented from becoming suspicious and putting the page on a "blacklist". Hire Search Engine Optimizers: The Benefits If you hire an experienced search engine optimizer to maintain your website, there are several benefits. You can concentrate fully on your business and do not have to worry about technical details. Except for occasional meetings with the search engine optimizer, no time and personnel resources must be used. Collaboration with a search engine optimizer is also useful because it is familiar with the matter. The knowledge required for the SEO that an ignorant must first work out is already available in an established search engine agency. If you've never had anything to do with search engine optimization before and you 're starting from scratch, it's extremely difficult to achieve fast results. Another advantage is that a search engine optimizer has access to high-end SEO tools that can pay for and handle the tools. Professional search engine optimizers know where SEO-relevant information is and can better interpret the data provided by the tools than an entry-level person. Hire Search Engine Optimizers: The Disadvantages Among the few disadvantages that entail the appointment of an SEO agency, the costs include. On closer inspection, however, these are smaller than you think: If there is little competition in the target market, you can contract for just a few hundred francs a month. A self-made optimization costs more on the bottom line and binds resources that can be used more meaningfully elsewhere. Another negative point is that most SEO agencies do not guarantee success. This is not because the agencies have doubts about their abilities, but there are some factors that a search engine optimizer has no control over. These include in particular the following points: • Changes in the Google search algorithm • Optimization measures of the competition • New developments and trends in the target market Experienced search engine optimizers always think long term and can anticipate developments. This includes, in particular, the weighting of ranking factors. It is foreseeable, for example, that websites with poor usability will no longer have a chance of a high Google ranking in the future. Conclusion There are many good reasons to outsource the SEO to a marketed search engine optimizer. Since the acquisition of the necessary knowledge consumes a lot of time, it makes sense for economic reasons, to entrust a professional with this task. The money for an SEO campaign is well spent in most cases since the return on investment (ROI) is far higher than other advertising measures. If you are looking for a competent search engine optimizer for the Swiss market, SEO Suisse is the ideal partner. Due to our many years of experience, we are well acquainted with the peculiarities of the local search engine market. We are happy to advise you personally (041 - 758 19 41) or by e-mail. By clicking on the following link you can request a free analysis and tailor-made optimization proposal. » Request a detailed analysis and optimization quote free of charge
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