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SEARCH ENGINES Search engines like Google, Bing or Yahoo are, so to speak, the backbone of today's Internet. The worldwide network is so big these days - with more than 1 trillion indexed sites in the big indices of Google or Majestic - that without a high-performance search engine, the information you need is extremely tedious. This was not always the case. Even in the early 90s, the term "search engine" was not widespread yet. The entry into the Internet took place via the portals of the major providers and directories such as AOL, Compuserve or - later - Lycos and Yahoo. AltaVista from DEC was probably the first full-fledged and specialized search engine. However, with time, especially around 1995-1997, the search engines have spread quickly and widely - names like Fireball, Cuil or WebSeeker are still known to many of the generation "over 30". However, this trend did not last very long, because already in 1998 Google launched and has turned the world of search engines very quickly on its head. What was different about Google was the so-called PageRank technology, in which a page is rated above all for the links that point to it from the outside, and not for what it says on it. This relatively simple idea has quickly made it much harder to manipulate the results of search engines - and so have the competitors such as Yahoo or the now renamed Bing Microsoft Live Search this quickly made too. Google, however, with an external simplicity and focus only on the search has already made such a considerable lead that it can assert itself to this day as the undisputed industry leader in the field of search engines. How do today's search engines work? The functionality of a modern search engine is not too complicated. First of all, an army of so-called "crawlers" - ie computers that specialize in searching the Internet - index and save as much as they can. Thereafter, so-called hash indexes are created on this basis, which allow a quick referencing of the content to specific keywords. Finally, an evaluation algorithm is used - for example, the PageRank algorithm - which then calculates the final place in the result list of the search engine for a specific request and page. The search engine algorithms, however, are far from constant and, on the contrary, are subject to constant evolution and adaptation. And so today it is difficult to predict how the search engines of tomorrow will behave, and what will be considered important or less important. Therefore, in most cases you can expect consistent top 5-10 rankings only with a constant work on your search engine presence, and a complete SEO support. » Request a detailed analysis and optimization quote free of charge
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