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SEO KEYWORDS What to pay attention to when choosing SEO keywords The success of search engine optimization depends to a large extent on the selection of the right SEO keywords. In the present day, only a few people enter Internet addresses in the search field of their browser in order to access web pages - the majority of the hits are made via search engines such as Google, Yahoo, and Bing. Therefore, a website that does not have matching SEO keywords is doomed to failure right from the start. How to find the right SEO keywords? To find suitable SEO keywords, you should first brainstorm. In this way, you can quickly put together a list of terms from which to derive profitable SEO keywords. Anyone who struggles to develop their own ideas for search terms also has the opportunity to view the competitors' websites. If the pages rank highly in the search engines, one can be sure that the search terms used are profitable SEO keywords. When choosing SEO keywords, it is crucial that the keywords are about the theme of the website. If you operate a site where real estate is offered, keywords such as "two-room apartment" or "one-family houses" come into consideration. In many cases, it makes sense to choose keywords that have a local or regional reference. For example, if you sell real estate in the Zurich region, search terms such as "single-family home Zurich" or "apartment Zurich" are the obvious choice. So-called "buying keywords" can also be promising keywords. This refers to keywords that are entered by users who have a strong buying interest. An example would be terms like "buy used notebook" or "order smartphone XY". Buying keywords also have the advantage that they are usually not as competitive as search terms that consist of one or two words. A comprehensive keyword analysis is essential Not all search terms are suitable for an SEO campaign. For a keyword to be profitable, a number of conditions must be met. The most important criterion is the monthly search volume. There is little point in selecting SEO keywords that are rarely entered into search engines. You should also check how many websites use the keyword in question. If the competition is too big, it's better to focus on other SEO keywords. The keyword search is a discipline that requires a lot of experience. The specialists at SEO Suisse have an excellent knowledge of Search Engine Marketing and select suitable SEO keywords for your corporate website. Before the campaign starts, each keyword is checked for SEO suitability. It uses professional tools that provide accurate and reliable results. Top rankings in the search engines are no coincidence - with the right SEO keywords can be permanently high ranking in the foreseeable future realize. » Request a detailed analysis and optimization quote free of charge
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