The operation of the search engines has changed a lot in recent years. Keyword optimization is not enough today to help a website get a good result. A permanently high ranking can only be achieved by a comprehensive off-page optimization.
Unlike on-page SEO, off-page optimization is a complex process that spans months. However, this work is necessary to establish a website in the top spots of search engines. Quality and consistency are the factors that ultimately determine the success of a page.
What happens during an off-page optimization?
The main purpose of off-page optimization is to place links on external websites pointing to your site. The more links a website has, the better the visibility of the website. The most important link sources for off-page optimization include blogs, forums, article directories, question/answer portals, reviews, and press articles.
The quality of backlinks plays a crucial role in off-page optimization. Anyone who haphazardly places links on the first-best websites can permanently damage the reputation of their website. In off-page optimization, it is important to carefully select the link sources. Once set links are difficult to delete since the site operators are often based abroad and respond to such requests almost always negative.
The link mix is important
Another important aspect of off-page optimization is the balance of the link mix. The search engines attach importance today that the backlinks come from many different sources. A healthy mix of high PR and low PR links is considered the royal road to a long-lasting search engine placement. It should, therefore, be ensured that the links are spread as widely as possible.
The design of the link texts (also called "Anchor Text") has a great influence on the weighting of backlinks. While it was customary in earlier times to use only the main keyword as link text, the requirements of search engines have increased significantly. To convince Google and Co. that the links come about organically, the anchor texts must vary and be natural.
No off-page optimization without social signals
Positive social signals play an important role in off-page optimization today. Social networks such as Twitter and Facebook are now penetrating in almost all areas of life. The search engines, therefore, consider social signals as an indicator of the quality of websites. The more users talk about a company and its products, the better.
If you want to help your website achieve higher search engine placement through off-page optimization, SEO Suisse is the right contact. Our SEO experts provide your company website with high-quality links and thus lay the foundation for a stable ranking. On request, we create the required social media accounts and integrate your website there.
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