Google AdWords

Through the AdWords system it is possible to place advertising on Google for your product or service. The basic principle is simple: you create a short textual ad and pay every time when a visitor clicks on it.

The ads are displayed in the Google search when they thematically match the content of the search query.

To do that, it is necessary to define search terms (keywords), for which the ads should be displayed.

The Google user will then see your ads for these keywords above or to the right of the regular organic search results.

AdWords requires setting up a monthly budget and a maximum price which you are prepared to pay per click for your ad. This price is also known as the maximum cost-per-click (CPC). In addition to that AdWords also provides numerous further settings such as regional targeting, different networks, language, and more.

Although creating a first advertising campaign in AdWords is relatively easy (you can contact us to get a CHF 100 AdWords coupon), with the currently already fairly intense competition and ever-increasing complexity of the interface, it is now more and more difficult to optimize and run a profitable campaign.

However, for us this is routine - we handle AdWords campaigns of all sizes and budgets, from just a few Swiss francs per day up to over 100.00 CHF a year - and we can definitely take your search engine advertising up several levels in terms of profitability and effectiveness. Just write or call us, and we can discuss what we can do for you.

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